Privacy Policy
At MemoryLane, your trust is deeply important to us.
This Privacy Policy explains how we collect, use, protect, and share your information.
Information We Collect
We collect the following types of information:
Personal Information
- Name and email address of caregivers
- Account credentials
- Care Circle invitations
User Content
- photos and memory entries
- notes and life events
- voice or text reminders
Health-Related and Well-Being Data
- daily activity records
- mood tracking information
- routine completion data
Health-Related and Well-Being Data
- daily activity records
- mood tracking information
- routine completion data
Location Data
- real-time location (only when GPS features are enabled)
Device Information
- device type
- operating system
- basic usage and performance data
How We Use Your Information
We use your information to:
- provide and operate the MemoryLane app
- display memories and reminders
- enable Care Circle access
- deliver safety and location features
- generate caregiver insights and dashboards
- improve performance, usability, and reliability
- respond to support requests
Consent for Location and Monitoring
Location tracking and monitoring features are always optional and must be enabled by the caregiver and user.
By enabling these features, you confirm that:
- the monitored person is aware of the tracking, and
- lawful consent has been obtained where required
How We Share Information
We only share information in the following situations:
- with members of your approved Care Circle
- with trusted infrastructure and cloud providers needed to operate the Service
- when legally required by law or court order
- to protect the safety, rights, and security of our users
We never sell personal data.
Data Security
We use industry-standard technical and organizational safeguards, including:
- encrypted data storage
- encrypted data transmission
- access control systems
- secure infrastructure monitoring
Only authorized personnel can access system data for operational and support purposes.
End-to-End Encryption
Private memories, communications, and Care Circle information are protected using encryption so that only authorized users can view the content.
Data Retention
We retain your data only for as long as your account remains active or as required to provide the Service.
You may request deletion of your account and associated data at any time.
Your Rights and Choices
You may:
- access your account data
- update your personal information
- manage Care Circle members
- disable location features
- request deletion of your account
Requests can be made through in-app settings or by contacting our support team.
Children and Vulnerable Users
MemoryLane is designed for use by caregivers and family members supporting individuals living with cognitive conditions.
We do not knowingly collect personal information directly from minors without caregiver consent.
Third-Party Services
MemoryLane may rely on trusted third-party services for:
- hosting
- analytics
- performance monitoring
These partners are contractually required to protect your data and use it only to support our Service.
International Data Transfers
Your information may be processed and stored in secure data centers located in different countries.
We take appropriate safeguards to ensure your data remains protected.
Changes to This Privacy Policy
We may update this Privacy Policy as our Service evolves.
When changes occur, we will update the effective date and notify users through the app or website.
Contact Us
If you have any questions about this Privacy Policy or your data, please contact us at:
MemoryLane — Keeping the past present.